The day before, Microsoft kicked off a brand new advertising campaign to bring out the strong bonding that the people world over share with a humble PC or Personal Computer.
This brings out a flurry of emotions of how we relate to ourselves, our work that we do, our values and how a PC is enabling us to achieve all of it.
From enabling remote areas to better education standards to advanced genology in a supercomputing environment, from designing buildings to designing a birthday card, a PC is having an impact at all levels.
This campaign aims to celebrate the small but special uniqueness we posses and all little achievements that we achieve through our work.
And you can log onto http://imapc.lifewithoutwalls.com/ and listen to what makes the people around the world special and share your own special something.
But not just an emotional touch to the advertising Microsoft has poised this campaign as a befitting response to the Apples’s campaign of Mac vs PC advertisements. Since the last 2 years Apple had attacked Microsoft with brilliantly executed adverts, featuring Will Farrel (The Mac) and John Hodgeman (The PC), which makes a mockery of all the things Microsoft (‘s software) lacks and which Apple has. These ads pose Macs as Hip and Cool and display PCs to be boring and outdated. With this campaign, Microsoft actually took up the strong brand association of PC and have built over it to create an emotional bonding with billions of people who use Microsoft’s products everyday. With this campaign in place people would no more be reluctant to call themselves PC users and still remain the way they are, not the hip type.
And this is creating impact as you can see from the number of entries in the I’m a PC Wall:
So, What are you?