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Archive for September, 2008

All that Glitters

All that glisters is not gold;
Often have you heard that told:
Many a man his life hath sold
But my outside to behold:
Gilded tombs do worms enfold.
Had you been as wise as bold,
Young in limbs, in judgement old
Your answer had not been inscroll’d
Fare you well, your suit is cold.

– William Shakespear, The Merchant of Venice

 

All that is gold does not glitter,

Not all those who wander are lost;

The old that is strong does not wither,

Deep roots are not reached by the frost.

From the ashes a fire shall be woken,

A light from the shadows shall spring;

Renewed shall be blade that was broken,

The crownless again shall be king

– Bilbo, The Lord Of Rings

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IMAPC

The day before, Microsoft kicked off a brand new advertising campaign to bring out the strong bonding that the people world over share with a humble PC or Personal Computer.

This brings out a flurry of emotions of how we relate to ourselves, our work that we do, our values and how a PC is enabling us to achieve all of it.

From enabling remote areas to better education standards to advanced genology in a supercomputing environment, from designing buildings to designing a birthday card, a PC is having an impact at all levels.

This campaign aims to celebrate the small but special uniqueness we posses and all little achievements that we achieve through our work.

And you can log onto http://imapc.lifewithoutwalls.com/ and listen to what makes the people around the world special and share your own special something.

 

But not just an emotional touch to the advertising Microsoft has poised this campaign as a befitting response to the Apples’s campaign of Mac vs PC advertisements. Since the last 2 years Apple had attacked Microsoft with brilliantly executed adverts, featuring Will Farrel (The Mac) and John Hodgeman (The PC), which makes a mockery of all the things Microsoft (‘s software) lacks and which Apple has. These ads pose Macs as Hip and Cool and display PCs to be boring and outdated. With this campaign, Microsoft actually took up the strong brand association of PC and have built over it to create an emotional bonding with billions of people who use Microsoft’s products everyday. With this campaign in place people would no more be reluctant to call themselves PC users and still remain the way they are, not the hip type.

And this is creating impact as you can see from the number of entries in the I’m a PC Wall:

imapcwall

 

So, What are you?

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Tum hi hamesha

i-love-you

   Tum ho to gata hai dil
   Tum nahi to geet kahan
   Tum ho to hai sab haasil
   Tum nahi to kya hai yahan
   Tum ho to hai sapno ke jaisa haseen ek samaa

   Jo tum ho to ye lagta hai ki mil gayi har khushi
   Jo tum na ho to lagta hai ki har khushi me hai kami
   Tumko hai maangti… Ye jindagi…

   Tum ho to rahen bhi hain
   Tum nahi to raste kahan
   Tum ho to yahan sab hi hain
   Tum nahi to kaun yahan
   Tum ho to hai har ek pal meharbaan ye jahan

   Jo tum ho to hawa me bhi mohabbaton ka rang hai
   Jo tum na ho to fir koi na josh hai na umang hai
   Tum mile to mili… Ye Jindagi…

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